David Buckingham, Professor of Media and Communications at Loughborough University makes a case about the boarder media revolution. He claims that the media is no longer controlled by large commercial organisations as the media has grown big, mostly referred to 'Web 2.0'. The media allows ordinary people to have their say and speak back to those in power, wikis enable us to collaborate and share knowledge in ways that challenge elites and experts; on social networking sites, we can represent ourselves and connect with other people in new ways; while online sharing sites like YouTube allow people to distribute their own media content to global audiences. However the disadvantage to this is leading to fundamental shifts in the operation such as audiences do not use 'old' media much for instant television, newspapers and books as they are able to get it online. In addition the 'Web 2.0' allows user generated content to allow citizen journalism and the empowerment of consumers by UGC. Moreover the new technology is not controlled therefore it could be dangerous to different demographic audiences, such as a young demographic audience could be in access to a social site talking to strangers that don't know off. Buckingham also claims that the largest corporation online is 'Google and Facebook' as a wide audience across the world use it, all sites online are controlled by the user as it is 'you' posting up personal details of yourself such as pictures videos, UGC and etc therefore gatekeepers are not the ones to blame for your responsibilities online.
Key Notes:
- The audience are in control of the new media and internet.
- User generated content has become a massive talk to citizen journalism.
- Users responsibility for online posts not gatekeepers.
- The internet is accessed by everyone.
- Has the new technology of media changed audiences?
Key Notes:
- Citizen journalism provides us most of the news now, traditional news is dying.
- The internet is empowered by the audiences as they are in control more.
- User generated content allows citizen journalists and audiences to post their views/opinions online.
- Is traditional news dead?
- Equal say in decision making, everyone is eligible for their own opinion.
- Users responsibility for online posts not gatekeepers.
- The internet is accessed by everyone.
- Has the new technology of media changed audiences?
Participation debates - media and democracy:
Democracy is where people are eligible to have an equal say in decision making therefore it is one of the biggest debates about the Web 2.0 and social networks. As user generated content has become the big talk for many audience to let their opinion out online it is equal to say the debate about democracy has a equal opportunity for some online sites such as 'YouTube'. Moreover blog sites are accessible to everyone in the world to see therefore you have no control over the internet. Audiences were not able to get their opinion or views across to others, however now hence of user generated content citizen journalism has become very popular for every to post their views online social networking sites to get across to everyone. The internet has empowered users by giving intermediated access to nearly a large audience of different demographics. Therefore children from a very young age are already aware of the new technology out there and would be likely to own a device. An example of democracy is the Egypt and Libya war, if there was no internet or user generated content the world would not be aware of the events happening around the world, citizen journalism gives us most of the reliable news as the footage is realistic therefore is traditional journalism dead as most news do not use it any more.
Key Notes:
- The internet is empowered by the audiences as they are in control more.
- User generated content allows citizen journalists and audiences to post their views/opinions online.
- Is traditional news dead?
- Equal say in decision making, everyone is eligible for their own opinion.
Web 2.0 - participation or hegemony?:
Nick Lacey explored the issue that has Web 2.0 been democratised our access to the media and has it switched the power from producer to the audience. Lacey claims we as users are able to be producers of media texts as new technology has developed allowing us to user generate content online such as on social networking sites, Blogs, YouTube etc. Editors and producers such as gatekeepers are not to be known as the professionals now as many sites are depending on the audiences 'users' who generate the site therefore the traditional of old media is dying. Some observers believe this has led to ‘dumbing down’ and ‘the cult of the amateur’
Key Notes:
- Gatekeepers are no longer needed.
- Users (audience) are becoming producers of sites.
- Is traditional of old media dead?
- Is traditional of old media dead?
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