Yes, Angry Birds Go! could knock Nintendo's Mario Kart off its perch...
Angry Birds Go! will be fully free-to-play for iOS, Android, Windows Phone and BlackBerry.
Rovio originally announced plans for Angry Birds Go! in June with a teaser animation published on YouTube.
Finnish firm Rovio has announced their first game "built from the ground up as a free-to-play title" called 'Angry Birds Go!' with revenues coming from app purchases and advertising. Moreover Rovio's ambitious cross platform launches on 11 December for iOS, Android, Windows 8 and blackberry 10 devices. The series of Angry Birds has always been free-to-play on Android therefore would be a successful popular game yet to come. The 'Angry Birds Go!' and 'Mario Kart' are the famous games to be released for 'Ninendo' fans which will be in competition, there are several reasons why this is: Firstly the 'Mario Kart' game isn't available on the billion-ish Android and iOS devices that are currently out there, so there's no direct competition here. Secondly the generation of the younger demographic audiences has grown, as 'Mario Kart' is also on DS or 3DS the younger audience would not have played the game as technology has developed therefore they would recognize 'Angry Birds' more as its available on smartphones or tablets which nearly everyone has. For example they would be able to access the game on Tesco Hudl, Amazon Kindle Fire, Argos MyTablet etc.
- British telecoms regulator Ofcom's recent Children and Parents: Media Use and Attitudes report: 42% of British 5-15 year olds now use a tablet, 23% of them play games on it.
- That's still less than the 60% of 5-15 year olds using a dedicated handheld games device, percentage has fallen from 69% in 2012.
Ofcom's stats comparing devices that children use to play games at home
I personally think the game will be very successful as it's most played by a younger demographic and will be a challenger for its rivals game 'Mario Kart'. Moreover the teaser trailer was an excellent idea has it was to designed to attract and excite the audience which is what Rovio wants, moreover the game has many series therefore the audience are already aware of the game would kind of feature such as the main characters and graphics. Lastly one final point on the risks for Rovio, is that 'Angry Birds' has fans of all ages, but a lot of them are children, which is why going fully free-to-play has to be handled carefully by the company.
2 comments:
I agree with Anita opinion that the game 'Angry Birds' would be more successful than Mario Kart as the game is played more by the young demographic. One could argue, that this is because 'Angry Birds' is free on Android and therefore it is likely to appeal to any demographic as they do not need to pay for the game. Notably, due to the developments of technology the game is also available on tablets, which most people have now and therefore it increases the popularity for the game.
I think that Anita has made a really good that Angry Birds would be much more successful than Mario Kart because it is played by a much younger demographic. The reason for this because it is Angry Bird is free on Android. This could also appeal to a wide range of audience because it is free and who doesn't like free things. Now most of tablets are owned by Google which means it would have Android on them which means Angry Bird would be free and would be played by some many people.
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