BBC iPlayer: viewers ditch computers for tablets and mobiles, Growing popularity of portable devices highlighted by figures that also reveal the mobile app has been downloaded 20m times...
Tablets and smartphones have overtaken computers for the first time in September with 70 million requests of viewing BBC shows on iPlayer. Mobile and tablet users request for BBC TV programmes on iPlayer rather than their computers as figures show 41% of the 176m requests the the programmes. "With tablets at the top of many people's Christmas list for 2013, we expect this to continue to grow even further," said the head of BBC iPlayer, Dan Taylor. iPlayer has become more usable on tablets and smartphones as its easier to take around, it has also attracted audiences onto the player at 10pm as they like to catch up with their favourite shows at night. Moreover some audiences use there smartphones to watch thier programmes they have missed as they are going to work, it lets audiences use their time when it suits them, instead of rushing home to watch the programmes. The iPlayer was not as popular three years ago however technology has developed such as the tablets and smartphones allowing audiences to upgrade which increases the requests of audiences using iPlayer.
BBC iPlayer: requests for programmes by device type. Photograph: BBC
The image above shows the increase in smartphones and tablets which are being used for BBC iPlayer. The requests to view TV programmes on tablet devices have grown 250% in a year which is also the same as mobile phone devices. The level of iPlayer requests via TV sets offering on-demand viewing via services such as BSkyB, YouView, Virgin Media and BT, have stayed stable as the years go. The BBC said that there has been a total of 20m downloads of the BBC iPlayer mobile app for Apple and Android devices. "Twenty million downloads of the BBC iPlayer mobile app marks a golden age of public service television," said the head of TV content for BBC iPlayer, Victoria Jaye. "It cements iPlayer's role as BBC television's fifth channel, enabling audiences to fit their enjoyment of the full range of BBC programmes around their busy lives."
- Tablets accounted for 43 million of the 70m requests to portable devices, well ahead of mobiles on 27m despite the ubiquity of smartphones.
- TV shows on tablet devices have grown 250% in a year.
- The only platform on which the iPlayer is available to see a decline in viewing requests is computers, down from 70m to 58m in a year, a 17% decline.
I think new technology has impacted audiences lives as we are using tablets and smartphones more than computers or laptops. The use of this technology has become very popular for all demographics as a younger audience could use it for education and a older audience could use the devices for work purposes. It has become one of the most increasing devices across the world and most people use it for entertainment such as catching up on their TV programmes, watching movies or accessing work. It is a easier device to carry around as its small whereas a computer or laptop would be harder to take around.
- The only platform on which the iPlayer is available to see a decline in viewing requests is computers, down from 70m to 58m in a year, a 17% decline.
I think new technology has impacted audiences lives as we are using tablets and smartphones more than computers or laptops. The use of this technology has become very popular for all demographics as a younger audience could use it for education and a older audience could use the devices for work purposes. It has become one of the most increasing devices across the world and most people use it for entertainment such as catching up on their TV programmes, watching movies or accessing work. It is a easier device to carry around as its small whereas a computer or laptop would be harder to take around.
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