"Why and with what success are traditional media institutions adapting to the challenge posed by new/digital media?"
Introduction:
- Identify what is traditional and new/digital media (NDM stories to help/examples)
- Outline about News Corporation, what it is? who owns it? What it owns?
Paragraphs:
- About Rupert Murdoch and News Corporation
- Print institutions into online content (Is it the same? two examples)
- Two Examples of print institutions and online content developed
- What is more successful, pay wall, subscribers and etc
- New technology developed therefore new/digital media institutions developed.
- The cost for all new/digital devices for the two examples and how it benefits the audience
- What demographics/psychographics are being targeted (primary/secondary)
- Decline in newspapers and magazines
- Why traditional media has died (User generated content, citizen journalism)
- Pay wall causing decrease in pay wall
Conclusion:
My opinion about the statement
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