Thursday, 16 January 2014

Weekly NDM Story...

Almost 3.5 million British under-eights own tablets...
Children as young as four can be hooked on computer devices

Nearly a fifth of British parents believe their children who are under sixteen years of age are addicted to their smartphones, tablets and computers, however a quarter of British parents said their children would feel lost without their technology. There has been a rise of educational and entertainment apps for these devices aimed for young users which means they are more proficient at handling the devices than their parents. 

- Around 27 per cent of British children aged under eight years old now own tablets.
- Around four million children mastering touch-screen devices aged three and under.
- 1740 adults in the UK bought gadgets for their family last year.
- Spending an average of £462 each or £5.6 billion in total.
- Apple is set to refund £19.8 million to customers who complained about their children's accidental or unauthorised purchasing.

I personally think as new and digital media is growing with more developed technology, the audience are interested in buying them devices as its new and the latest gadgets that everyone would start to get. New devices are becoming more attracted to the younger audience now as they seem to be the ones with smartphones, tablets and etc. I also think parents buy these gadgets for their children for them to be more aware of the devices created now, as most schools use tablets for educational purposes encouraging the younger demographic audience to make them buy the device from their parents.

No comments: