Sunday Times redesign aims to give readers the bigger picture. News UK title to refresh look for the first time since going full-colour in 2009, with new font and focus on images...
The redesigned Sunday Times Magazine
The Sunday Times is to unveil a new look, its first major overhaul in almost six years, including the introduction of a new font and a "bolder use of images" to give the title a more vibrant feel. The refresh, the first since the Sunday Times went full-colour in July 2008, will extend throughout the paper with the introduction of a new font (Glosa) which aims to create "more white space on each page for an easier read, without reducing the word count." There will be a bolder use of images throughout the newspaper to "increase impact" with readers, and a "brighter colour palette" will be used across the title's sections.
- "Glosa is a delicate font that is highly readable at small sizes and offers a contemporary look," said the Sunday Times.
- "This weekend's design refresh gives each section of the paper a more vibrant, yet elegant feel," said Eleanor Mills.
- The Sunday Times will remain priced at £2.50, with digital subscription remaining at £6 a week for the seven-day Times and Sunday Times pack.
- The relaunch will be backed by a major TV ad campaign, launching on 2 February.
Overall I think this could be a positive decision to The Sunday Times as many competitor newspapers are in competition in the industry. Improving aspects of the newspaper would attract the audience more making them want to buy it, especially when it has been redesigned. I think the newspaper would be successful to some demographic audiences such as working class and the old tradition generation who buy newspapers. On the other hand as new and digital media has developed many would like to subscribe to the newspaper instead which would be online and could raise there audiences to subscriptions as well as buying the actual newspaper.
No comments:
Post a Comment