Sunday, 5 January 2014

Weekly NDM Xmas #3

YouTube to showcase 4K video streaming at CES...
YouTube to introduce paid-for content this year
YouTube, which is owned by Google, will demo the VP9 codec at CES

According to reports YouTube will demonstrate 'Ultra HD ' also known as 4K video streaming at the Consumer Elevtronics Show in Las Vegas. It is nearly 4000 horizontal pixels which has already been used for current movies and other electronics manufacturers including Sony, LG, and Toshiba. This new technology can deliver higher resolutions at a bit-rate that isn't beyond your connection and reduce the amount of data needed to stream HD videos, furthermore it can reduce the time buffering videos. Moreover rumours had said YouTube had announced after Netflix revealed to be able to watch House of Cards season 2 at a full 4k resolution later this year. The company has already launched a selection of videos to show our audience what Ultra HD is cable off.

I think this would be a great technology, as new and digital media is changing along the years to more advanced. It allows the audience to try new things and being able to use it as their own. The idea I think sounds very successful as many audiences are YouTube users and use the social site to watch videos mainly, therefore the progress of technology on YouTube would be great as buffering would decrease and the resolution would be better.

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