The Sun enjoys post-Christmas sales bounce with 8.3% rise. News UK title and sister paper Sun on Sunday add combined 301,643 to circulation in January...
The Sun’s circulation rose by 8.31% in January, the newspaper’s biggest gain since 2011.
The Sun and The Sun on Sunday have increased their audiences about 8% in January, due to the post-Christmas holiday seasonal sales boost. A total of 15 of 24 national daily and Sunday newspapers managed a month on month sale rise in January. The Sun has received the biggest percentage rise sales since January 2011, numbers increase month on month and have been successful since then. "Our success in the digital arena, combined with a series of fantastic scoops gives us great confidence for the rest of 2014," said David Dinsmore, editor of the Sun.
- Sales up 8.31% compared to December, pushing the newspaper well clear of the 2 million mark, with an average circulation of 2,213,659 in January.
- The Sun on Sunday enjoyed nearly as a big boost in January, up 7.9% month on month to 1,800,830.
- Sales of the Sun on Sunday were down 10.44% year on year.
Daily newspaper circulation figures:
The Sun
Headline circulation: 2,213,659
Month-on-month change: +8.31%
Year-on-year change: -8.14%
Saturday edition: 2,570,467
Overseas: 17,632
Daily Mail
Headline circulation: 1,780,565
Month-on-month change: +2.27%
Year-on-year change: -4.43%
Saturday: 2,450,437
Overseas: 64,831
Bulks: 89,997
Total UK paid-for sale: 1,625,738 (91% of total)
Daily Mirror
Headline circulation: 992,256
Month-on-month change: +2.80%
Year-on-year change: -6.26%
Saturday: 1,187,666
Overseas: 27,253
Bulks: 30,000
Total UK paid-for sale: 935,003 (94% of total)
I think The Sun has received the biggest audience since 2011 January to now as most newspapers are going into decline, whereas The Sun offers an online service for audiences to subscribe and still sell the traditional newspapers for other audiences. This is a good advantage towards Rupert Murdoch's company as the sales percentage and audiences are raising.
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