Daily Mail publisher reports that website's ad revenues increased by 48% to £14m in the final three months of 2013...
Mail Online: ad revenues increased by 48% to £14m
In the final three months of last year the Mail Online's ad revenues have increased by almost 50% making up to £14 million, as the Daily Mail Titles (print advertising) was decreasing. Mail Online, which is gearing up is to switch to a global web domain to further drive advertising revenue growth, reported 48% revenue growth to £14 million. The company said that this exceeded the £1 million decline in print advertising revenues, which fell to £53 million, at the Daily Mail and Mail on Sunday.
- Mail Online's ad revenues increased by almost 50% to £14 million.
- £1 million decline in print advertising revenues.
- Daily Mail and Mail on Sunday fell up to £53 million.
- DMGT's share price rose 4.5%, 43p, to £1.01p in trading as investors were encouraged by the update.
I think the Mail Online has decided to increase their revenues because their Daily Mail print advertising is decreasing. This is due to the fact many audiences are accessing the news online therefore would be using smartphones, tablets, android devices to read the mail online using apps and the Daily Mail's website. This could benefit the Mail online as they would have an increase of online users therefore increasing subscribers however their print advertisement would be in jeopardy as audiences would hardly be buying newspapers any more.
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