The Sun links up with O2 to offer Premier League clips with 4G deals. Publisher's Sun+ digital offering gains massive boost as it joins packages available to mobile network's 23 million UK customers...
Mobile network O2 is to offer Sun content including Premier League highlights as part of its 4G mobile packages.
The Sun newspaper has made a deal with the UK's second largest mobile company O2 mobile operators to offer its 4G customers content which will be including Premier League football goal clips, this would transform The Sun and digital subscriptions offerings to a higher audience target. Furthermore as the football highlights the O2 subscribers would also get access to thesun.co.uk and its Sun'd mobile and tablet apps. "This is a natural fit for the Sun as we seek old friends and new audiences on a growing range of digital platforms," said David Dinsmore, the editor of the Sun. O2 is in a marketing war with rivals to get customers to sign up to new superfast 4G packages, and offering "must have" content such as exclusive access to the Sun's Premier League football goals is a key. "O2's 4G promise has always been to offer a range of exciting and exclusive digital content to our customers, so the true benefit of fast and seamless 4G can be experienced," said Nina Bibby, marketing director at O2.
- O2 has 23 million customers.
- The Sun+ digital service would be £2 a week.
- UK's biggest selling newspaper signed up 117,000 subscribers for Sun+ between launch on 1st August and 6th December.
- O2's 4G network currently reaches about 30% of the UK population. The mobile operator also offers content including its O2 Tracks and Priority Sports services.
I think The Sun has made a positive deal with the O2 mobile company as it would consume a larger audience meaning more subscribers to its digital Sun newspapers. The Sun has a wide content of football news which attracts the typical male demographic audience therefore knowing their audience can stream 4G videos of Premier League goal videos would attract a larger audience to subscribe. As 4G is known as the superfast broadband audiences would find this as a positive aspect to the net and social media too.
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