Development of new and digital media means the audience is more powerful in terms of consumption and production. Discuss the argument for and against for this view.
Grade: A- (Level 4) 42/48
WWW: Very well structured essay. Good points, backed up by quotes/examples and effective use of media terminology.
EBI: More Critical autonomy and more reference to the Arab Spring - rework an extra section on this with your own views included.
"The internet has given readers much more power, the world is changing and newspapers have to adapt" (Rupert Murdoch) This quote states that the new and digital media developments are certainly changing society and how audiences access the internet. Rupert Murdoch himself is huge individual in the media industry as he owns a big conglomerate called News Corporation mentioned above, he owns one of the popular newspapers called 'The Sun' which is also known as a news and tabloid media text. As online versions have developed audiences are becoming less interested in the print values therefore more audiences are subscribing onto sites which provide news as new and digital technologies such as smartphones are used to access these sites.
Furthermore, one could say that the audience are in empowered by the internet as censorship has impacted the audience and internet very much. I believe pornography is mostly watched by 40% of men and that these sites are mostly paid for to watch. As well as censorship, the media text also consumes the privacy and copyright content which restricts audiences from copying content of copyright as it is a big impact in our society. An example of copyright can be 'Napstar' which was created in 1999, and network which allowed to download free copyright music, this was later banned as it was a disadvantage to the economically industries therefore the audience do not have any control over the internet.
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