Female - Broadcast:
Prada Spring/Summer Advert - This advert is clearly aimed at the Female audience as the brand 'Prada' is a popular wealthy brand for mostly middle class teenagers. The advert features only females, who are portraying fashion and advertising their brand.
Bend It Like Beckham - The main character in the film is a Indian female who has a passion to play football. This is the alternative reading as the audience would expect male characters to play football as it's a sport males would play however this film reinforces this stereotype. The female character is also of Indian race, so it also relates to multiculturalism and how society of different ethnicity are portrayed.
Female Print:
The Cosmo magazine cover establishes the traditional stereotype of females to look feminine, it attracts a large female demographic due to the colours and style of the cover, for example big funky fonts and the colour pink which associates to females. On the other hand the women's fitness magazine cover portrays the alternative gender performance of a female as she associates with sports, which commonly is referred to males. Moreover as she is holding weights and exposing her body muscles, this suggests that she is muscular and could promote female fitness in a positive way rather than just males.
Female E-Media:
Female E-Media:
This is a online shopping website called Missguided targeted at a large female demographic. The website is of an traditional stereotype of females as they want to look in fashion, sexy and have the new trends, the campaign image of Nicole Scherzinger strongly helps as advertising as she is a successful female artist therefore females would inspire of her and her fashion. It also convinces young females wanting to be like her therefore this could relate to Marxism's theory of the media manipulating audiences through the media.
Charlie's Angels PS2 Game - The Charlie's Angels play station 2 game portrays three female characters in action which is the alternative stereotype as the audience would expect males to be in action games that involves fighting. Furthermore as the Play station 2 is more attracted to males the game to be produced suggests females also play it too. This reinforces the stereotype of females and embraces the female muscular side. This challenges females performances as they do not need to follow female society.
Male: Broadcast
Nike Commercial - The Nike advert establishes the traditional stereotype of males as it's associated with sports, also the males portrayed are being active connoting they are masculine. The advert focuses on males majority of the time therefore show they are more dominant than females in sports/brand.
The Fifth Element - This scene from the film shows a male comedian actor who is portrayed in the alternative way of males, as he is dressed and acts like a female. This could more likely attract the female demographic more than males as the stereotype of the actor is alternative to males.
Male Print:
The first magazine cover of Men's Health features David Beckham, he is represented in the traditional gender performance as he is looking dominant and muscular. He mostly subverts the alternative stereotype of males as he can relate to males fitness too. However the second magazine cover shows the alternative stereotype of males as the male is mostly revealing his built body, he is also positing in a sexual way therefore challenging the different gender performances.
Male E-Media:
The Lucky One - The trailer conveys the traditional stereotype of males as it is associated with war and masculine. The character Zac Efron portrays a typical male man who has survived in war and fallen in love, his masculinity and passion to find his love encourages males to behave how they should.
However in this scene of High School Musical 3 shows Zac Efron in a more alternative way of males as he is dancing and singing alone. It reinforces the male stereotype as traditionally females would be preferred to be heard singing, whereas in this film series it subverts the attitudes and audiences are able to see males sing too.
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