Friday, 21 March 2014

Weekly NDM Story...

Daily Express and Daily Star websites make ABC debuts – at the bottom...
express.co.uk
Independent traffic figures for the Daily Star and Daily Express websites have been published for the first time.

The Daily Star and Daily Express websites have been published for the first time, ranking them bottom in the national newspaper online market. The two website's debut figures from the Audit Bureau of Circulations show that dailystar.co.uk had 5,796,064 monthly browsers and express.co.uk 9,369,809 in February. In February, the number of daily average unique browsers to dailystar.co.uk was 327,098 and 441,032 to express.co.uk. Across the rest of the market, Mail Online continues to dominate, registering 165,886,627 monthly browsers, although this was down 12.47% on the previous month. Theguardian.com, the Guardian News & Media website network which includes Theguardian.com/media, reported a monthly browser figure of 91,106,978, up 0.86% on the month, while its average daily browser figure was 5,393,452, up 7.85%. According to Guardian News & Media, the traffic to the site was largely driven by overseas users while the recent Snowden revelations proved popular online.

- Dailystar.co.uk had 5,796,064 monthly browsers and express.co.uk 9,369,809 in February.
- Third placed Telegraph.co.uk fell back in February, reporting 59,703,051 monthly browsers, down 12.67% and 3,154,540 average daily users, down 6.76% on the month.
- The Independent website, Independent.co.uk reported 29,794,956 monthly bowsers, down 13.08% and 1,426,702 daily browsers, down 8.02.
- The Mirror Group digital network of websites, which includes mirror.co.uk and 3am.co.uk, held steady, reporting 47,143,014 monthly users, up 1.19%, and 2,454,756 average daily users, up 0.20%.

I personally think print newspapers are in decline therefore online websites are becoming popular towards the audience as audiences have new gadgets such as smartphones, tablets and more to access this. Moreover the article claims there is a larger audience accessing these news websites who are off overseas which benefit the ranking of newspapers online.

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