Mail Online made an average of £4.6m a month in revenue in the five months to the end of the financial year, missing its £5m target.
Mail Online grew advertising revenue by 51% year on year in the five months to the end of February, pulling in £23 million, putting it just behind the £5 million-a-month average needed to hit its target of £60 million in revenue this financial year. Mail Online made an average of £4.6 million a month in revenue in the five-month period covered by a trading update published on Thursday, short of the £5 million-a-month run rate required across the year to hit the target. Mail Online missed its £45 million revenue target in the last financial year – hitting £41 million – and requires an average of 46% growth on that figure across 2014 to hit £60 million. Mail Online grew digital ad revenues by £8 million, from £15 million to £23 million, while the Daily Mail and Mail on Sunday saw print ad revenues fall £2 million from £86 million to £84 million. The newspaper operations form part of DMG Media, the division which also includes operations such as recruitment business Evenbase and deals service Wowcher, DMG Media reported an overall revenues fall of 1% in the five months to the end of February. Within this, advertising revenues rose 3% year on year, while circulation income fell 4%. In the four weeks since 23 February, total underlying ad revenue fell 7% year on year. DMGT said this is in part due to the fact that Easter falls three weeks later in 2014 than in 2013.
- Mail Online grew advertising revenue by 51% year on year.
- Mail Online made an average of £4.6 million a month in revenue.
- Mail Online missed its £45 million revenue target in the last financial year.
- Mail Online grew digital ad revenues by £8 million, from £15 million to £23 million, while the Daily Mail and Mail on Sunday saw print ad revenues fall £2 million from £86 million to £84 million.
- In the four weeks since 23 February, total underlying ad revenue fell 7% year on year.
I think the Mail Online has decided to increase their revenues because their Daily Mail print advertising is decreasing. This is due to the fact many audiences are accessing the news online therefore would be using smartphones, tablets, android devices to read the mail online using apps and the Daily Mail's website. This could benefit the Mail online as they would have an increase of online users therefore increasing subscribers however their print advertisement would be in jeopardy as audiences would hardly be buying newspapers any more.
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